Eurofarma to use Artificial Intelligence to attract talent
Published in: September 24, 2019
and updated in: November 4, 2021
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São Paulo, September 2019 – In yet another initiative under the Eurofarma Synapsis acceleration program, whose first edition took place in 2018 to encourage entrepreneurship and foster healthcare innovation in Latin America, Eurofarma is now looking for scaleup companies to help boost industry disruption. Gupy, a forerunner in the application of artificial intelligence for recruitment and selection in Brazil, was chosen to be the company’s official platform.
Its resume assessment system uses machine learning to establish a smart ranking, supporting managers and ensuring more assertive recruiting. “Instead of receiving multiple resumes by email, managers have access to information on job openings and candidates on a single page, which enables them to appraise and flag the most suitable profiles. Artificial intelligence uses algorithms to screen profiles for the areas concerned and creates increasingly smart and assertive filters. This is all done in real time and everyone involved has live access to all actions,” explains Mikiko Inoue, vice-president of Human Resources at Eurofarma.
The platform concentrates other processes, such as interviews, language, logic, Portuguese and math tests, among others, and the manager is able to follow up on all recruiting stages. Eurofarma employees are able to refer job openings to friends and the applicant can easily access them. “A new and structured digital hiring model is launched at Eurofarma by adopting artificial intelligence in these processes. For instance, we value the mobile experience, empowering candidates to monitor all steps while providing transparency to the process. This expands access to all openings and centralizes data, fostering new insights,” explains Marco Billi. He is the manager for M&A and Corporate Venture, the branch responsible for bringing disruptive innovations to the company.
The time required to complete hiring processes has also been reduced by 42%. “Our talent bank currently features over 28,000 registered applicants, so the platform provides assertiveness and transparency to everyone involved”, concludes Mikiko Inoue.
About Eurofarma Group
Eurofarma is a health company focused on offering products and services to improve people’s lives with quality, innovation and fair prices across all major pharmaceutical segments: Prescription, Generic, Hospital, Oncology, and Nonprescription Drugs, as well as Veterinary Medicine. In Brazil alone, the company offers 287 different molecules and over 600 products. Eurofarma is a leader in medical prescriptions, serving 30 different specialties and covering 101 therapeutic classes, which account for 89% of retail pharmaceutical sales. The company has the largest sales force in the country, which visits approximately 600,000 doctors monthly.
Founded in 1972 and the first pharmaceutical multinational with 100% Brazilian capital, it has own operations in 20 countries and maintains a major manufacturing park in Brazil, as well as plants in 6 other Latin American countries. The group reported sales of BRL 4.3 billion in 2018 and employs over 6,700 employees.
For more information, visit www.eurofarma.com.br
Facebook: @eurofarma | LinkedIn: @eurofarma | Instagram:@eurofarma_br
Press Information
G&A – Public Relations
André Pascowitch – +55 (11) 5090-8646 – andre@gaspar.com.br
Guilherme Gaspar – Phone: +55 (11) 3065-3045 – guilherme@gaspar.com.br
Its resume assessment system uses machine learning to establish a smart ranking, supporting managers and ensuring more assertive recruiting. “Instead of receiving multiple resumes by email, managers have access to information on job openings and candidates on a single page, which enables them to appraise and flag the most suitable profiles. Artificial intelligence uses algorithms to screen profiles for the areas concerned and creates increasingly smart and assertive filters. This is all done in real time and everyone involved has live access to all actions,” explains Mikiko Inoue, vice-president of Human Resources at Eurofarma.
The platform concentrates other processes, such as interviews, language, logic, Portuguese and math tests, among others, and the manager is able to follow up on all recruiting stages. Eurofarma employees are able to refer job openings to friends and the applicant can easily access them. “A new and structured digital hiring model is launched at Eurofarma by adopting artificial intelligence in these processes. For instance, we value the mobile experience, empowering candidates to monitor all steps while providing transparency to the process. This expands access to all openings and centralizes data, fostering new insights,” explains Marco Billi. He is the manager for M&A and Corporate Venture, the branch responsible for bringing disruptive innovations to the company.
The time required to complete hiring processes has also been reduced by 42%. “Our talent bank currently features over 28,000 registered applicants, so the platform provides assertiveness and transparency to everyone involved”, concludes Mikiko Inoue.
About Eurofarma Group
Eurofarma is a health company focused on offering products and services to improve people’s lives with quality, innovation and fair prices across all major pharmaceutical segments: Prescription, Generic, Hospital, Oncology, and Nonprescription Drugs, as well as Veterinary Medicine. In Brazil alone, the company offers 287 different molecules and over 600 products. Eurofarma is a leader in medical prescriptions, serving 30 different specialties and covering 101 therapeutic classes, which account for 89% of retail pharmaceutical sales. The company has the largest sales force in the country, which visits approximately 600,000 doctors monthly.
Founded in 1972 and the first pharmaceutical multinational with 100% Brazilian capital, it has own operations in 20 countries and maintains a major manufacturing park in Brazil, as well as plants in 6 other Latin American countries. The group reported sales of BRL 4.3 billion in 2018 and employs over 6,700 employees.
For more information, visit www.eurofarma.com.br
Facebook: @eurofarma | LinkedIn: @eurofarma | Instagram:@eurofarma_br
Press Information
G&A – Public Relations
André Pascowitch – +55 (11) 5090-8646 – andre@gaspar.com.br
Guilherme Gaspar – Phone: +55 (11) 3065-3045 – guilherme@gaspar.com.br